In these tough economic times consumers are defaulting to safe options - that is products and colour palettes that will ultimately give a timeless quality to their bathroom.
Early Baby boomers who have empty nests are now converting that spare bedroom or box room into a bathroom, to create a unique space for relaxation.
Showers are moving more to the high-pressure pumped variety with waterfall and body jet options still very popular. Consumers are opting for showers with built in lighting which tells the user when the shower water is hot (red light) or cold (blue light).
Baths have moved away from the whirlpool variety to freestanding options which create a spa like feel in the home.
Consumers are incorporating wall-hung toilets to give that perception of additional space and avoid the difficulty of cleaning around the pan. If unable to install a wall hung pan, they are choosing fully back- to-wall closed couple pans.
The concept of the home steam room remains popular.
Consumers want bathroom furniture to be wall-hung with soft-closing action on all draws, demister pads for their mirrors and underfloor heating in their en-suites.
And finally, the emergence of touch screen technology has allowed the incorporation of electrical switches into bathrooms. These switches go behind the tiled wall and facilitate mood lighting.